Written Task No. Words: 2000

Assignment 1

Assignment 2

Students must obtain at least 50% in the exam (and at least 50% overall) to receive a pass (or better) in the unit.

Final Examination

48cp and MM110 or candidature in BOrgLead

<div id="IntensiveSchools">Textbooks are subject to change up to 8 weeks prior to the start of the teaching period in which you are undertaking the unit.</div>

Belch, G., Belch, M., Kerr, G. and Powell, I., McGraw-Hill 4th ed. 2020

Advertising: An Integrated Marketing Communication Perspective

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MM313 - Digital Marketing Communications

Digital Marketing Communications will introduce you to the power of digital marketing in the context of advertising, and promotion more broadly.

Starting with the premise that everything is digital, you will learn how to integrate and analyse the five elements of the marketing communications mix: direct marketing, personal selling, public relations, sales promotion, and advertising. Successfully blending these components will empower you to develop marketing communication messages that mean something and that impact consumers in today's digital age.

With additional focus on search, analytics and media planning, you will learn to apply tools and skills to build strong customer relationships and attain superior marketing outcomes. Offerings: All

Digital Marketing Communications

demonstrate a broad and coherent knowledge of integrated marketing communications theories and concepts and apply this to integrated marketing communications problems;

demonstrate the ability to recognise, reflect on, and respond appropriately to a range of ethical, cultural or social issues influencing the practice of integrated marketing communications.

use cognitive and communication skills to review, analyse, consolidate and synthesise relevant information drawn from a range of sources in order to demonstrate critical thinking and judgement in solving complex integrated marketing communications problems;

work independently to plan and execute tasks to enhance professional knowledge and skills in integrated marketing communications; and

UNE Course Handbook

MM313 - Digital Marketing Communications

Unit

6 Credit Points